Instagram Case Study
Reignite Fitness is a segment of fitness services provided by Reignite Psychology & Consulting Services. The first thing I did was create a separate social media presence specifically for the fitness services.
Pro Tip: It isn't always a great idea to market all of your services on social media platforms, especially when the services/products are completely unrelated. Think branding.You want to make sure your audience is clear about what you do and you don't want to attract the wrong crowd.
Next, I made their brand noticeable by sticking to their brand colors.The clients branding colors are gray and fire orange. I made sure to incorporate these colors while creating custom made social media graphics for postings.
As for the voice of the brand, after following the guidelines of my clients and research, I stuck with a informative yet humorous tone. Working out can be tough, providing jokes that the audience could relate to in term of dieting and working out got a lot of attention because it made the brand more relatable to them. I also used informative information such as dieting and workout tips. This content humanized the brand and gave Reignite the image of a healthy fit friend; making it easy to promote Reignite's fitness events and packages.
View the page here: ReigniteFit_