Brand Makeover
Arkansas Chiropractic Group
ClientIf ever asked what has been my most difficult yet rewarding client it would be Arkansas Chiropractic Group. What made this client so unique and challenging is the nature of their business. Arkansas Chiropractic Group specializes in assisting individuals with recent automotive injuries though chiropractic healing methods as well as filing claims to get their clients the biggest settlements.
When I came on board, the content previously created depicted typical chiropractic and car accident facts. Needless to say, we were missing the mark on properly relaying to their targeted audience two things: who they are and what they do. Let the challenge begin. |
Working with this client was challenging. It called for me to think outside of the box and go back the drawing board several times. While I did experience moments of discouragement I am proud that I persevered and was able to deliver what the client was ultimately looking for and gain great results.
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